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Networking in Digital Business Ecosystems and Its Impact on Explorative Innovation in Emerging Media Technology Markets: A Quantitative Study of the German XR Industry

In: Digital Disruption and Media Transformation

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  • Christian Zabel

    (TH Köln)

Abstract

Firms in emerging media technology markets need to invest in explorative innovation activities to keep up with the extent of market- and technology-driven change. Networking is a prime factor facilitating these radical innovations, by establishing links to different actors. A PLS-SEM analysis based on a survey of 132 German XR firms confirms that networking ties to suppliers, buyers, competitors, and marketing firms have a significant, positive influence on the explorative innovation orientation (EIO) of XR firms, as well as firms’ organizational learning and absorptive capacities. More importantly, the study also shows that networking with firms in the same digital business ecosystem (DBE) has a negative influence on EIO. This may be explained by possible path dependencies, but also governance decisions by focal platform firms, indicating the need for multi-homing strategies for complementors in a DBE.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-39940-4_7
DOI: 10.1007/978-3-031-39940-4_7
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