Business Models and Innovation Triggers in the Media Industry: How Digitalization Contributes to a Secure Future for Companies

The pace of drastic technological changes that can disrupt economic entities has increased sharply since the beginning of the decade. Media companies that permit routine in their daily operations and reject agility in structures and processes are inadequately equipped to deal with sudden threats and competition. This paper examines media companies that have attracted attention through disruptive actions or extraordinary innovations, to gain insights into how to adequately address such problems in practice. These examples are subsequently used to discuss the type of investments pursued in this context and the customers’ needs to be satisfied in the process. To further clarify the central points of the observations, this paper also discusses to what extent collaborations give rise to new approaches for developing and reaching previously inaccessible target groups and which media-relevant trends can be identified.