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Dependent on the Platform? Discussing Journalistic Transformation Levels on and Through Instagram

In: Digital Disruption and Media Transformation

Author

Listed:
  • Michael Graßl

    (Catholic University of Eichstätt-Ingolstadt)

  • Rosanna Planer

    (Institute for Communication and Media Studies, Leipzig University)

  • Jonas Schützeneder

    (Magdeburg-Stendal University of Applied Sciences)

  • Korbinian Klinghardt

    (Catholic University of Eichstätt-Ingolstadt)

Abstract

Instagram has become one of the most important channels for journalism to reach younger target groups. Because of this increasing importance, Instagram has since spurred a transformation of journalism on various levels. This chapter discusses the application’s impact on three of those levels. Firstly, looking at the organizational level, we highlight the changes that Instagram and other social media platforms have brought to individual journalists, newsrooms, and entire media organizations. Secondly, the content has experienced a change: It no longer has to be created entirely according to familiar journalistic criteria, but according to the logic of the platform. Finally, direct interaction with audiences has caused a permanent change, which can be described in three logical steps. A central result of these considerations: Journalism remains dependent on the technical offerings provided by the platform. However, it has found a promising way to drive its own innovations through format development.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-39940-4_16
DOI: 10.1007/978-3-031-39940-4_16
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