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Platform Literacy: How News Outlets Adapt to a Platformized Media Landscape

In: Digital Disruption and Media Transformation

Author

Listed:
  • Sebastian Pranz

    (Darmstadt University of Applied Sciences (h_da))

  • Marlis Prinzing

    (Darmstadt University of Applied Sciences (h_da)
    Macromedia University of Applied Sciences)

Abstract

News outlets are increasingly challenged by platforms as the dominant infrastructures of a digitalized society. While striving for economic and editorial autonomy, news outlets deeply rely on infrastructural services provided by platforms and have entered far-reaching cooperations over the last years. In this chapter, we argue that journalistic outlets must balance their interactions with platforms trying to find a valid strategy that is rooted in both journalistic proficiencies and profound knowledge of multisided market mechanisms. To describe this type of knowledge, we draw on literacy studies as well as platform studies and present interviews with digital experts from ten German news outlets.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-39940-4_15
DOI: 10.1007/978-3-031-39940-4_15
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