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Alignment: Data Strategy Management and Leadership

In: Developing a Path to Data Dominance

Author

Listed:
  • Arthur Langer

    (Northeastern University, Center for Technology Management and Digital Leadership)

  • Arka Mukherjee

    (Global IDs)

Abstract

This chapter defines and describes a management and leadership approach to executing a data strategy plan. We cover various principles that all managers should prescribe and explain Gartner’s Product Management Framework as an example. Therefore, the chapter provides a play book that can be followed during the life cycle of each phase from planning to execution. We also delve into a number of product leadership protocols including managing cross-departmental collaborations and measuring business unit performance and executive leadership techniques. Using Reis’ research on lean startups, we define the role of an “intrapreneur” to manage the Build-Measure-Learn model.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-26401-6_8
DOI: 10.1007/978-3-031-26401-6_8
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