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Empirical Findings from the Survey-Based Expert Analyses

In: Digitalisation in Mobility Service Industry

Author

Listed:
  • Patrick Siegfried

    (ISM International School of Management GmbH, International Management)

Abstract

The empirical findings are analysed in this chapter. Participants were classified by age and education. The panel member’s current mobility behaviour is characterised by a strong manifestation in car ownership Utilisation of CRM measures in terms of loyalty programmes is widely accepted by the survey’s participants. The subconscious survey in terms of capital investment demonstrates a clear tendency towards digital and non-traditional mobility companies. The survey group was divided by ADV’s use in future mobile systems. The author calculates 95% confidence level and 5% margin of error through the formula. The authors argue that the results of this survey can be seen as confirming the anecdotal image of Germany’s car-centric culture. The findings also contain noticeable evidence for the application of subjective filters in the transport mode selection process.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-07151-5_5
DOI: 10.1007/978-3-031-07151-5_5
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