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Muna Haddad on Community Tourism and Local Economies in Jordan

In: Sustainability Leadership in Tourism

Author

Listed:
  • Florian Kaefer

    (Sustainability Leaders Project)

Abstract

Jordan | Muna Haddad is the founder of BARAKA, a consulting company established in 2011 specializing in sustainable tourism development. She led ecotourism master planning and community-based tourism development in Jordan, Morocco, Tunisia, Lebanon, Palestine, France, and Italy. Muna founded Baraka Destinations to demonstrate the financial viability of innovative tourism models that contribute to poverty alleviation through job creation, cultural preservation and nature conservation. She is the Founding President of the Jordan Trail Association, an NGO tasked with developing and managing a 650 km hiking trail that helps in creating tourism jobs in poverty pockets and underdeveloped areas. She speaks at universities and international conferences on topics related to transformative travel, adventure tourism, community-based tourism, destination marketing and has recently been addressing defensive marketing and the impacts of the political crisis on the region. In 2021, she joined Jordan Prime Minister’s Delivery Unit as the Tourism Priority Lead focused on a sustainable tourism recovery post-pandemic.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-05314-6_80
DOI: 10.1007/978-3-031-05314-6_80
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