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Marcus Curcija on the Importance of Measuring Sustainable Development Success

In: Sustainability Leadership in Tourism

Author

Listed:
  • Florian Kaefer

    (Sustainability Leaders Project)

Abstract

Australia | As Co-founder & Managing Director at Insight into Impact, Dr. Marcus Curcija makes stakeholder engagement simple. By streamlining the qualitative inquiry and analysis process, Marcus helps organisations with ESG reporting, meeting the Sustainable Development Goals, and achieving greater outcomes by communicating stakeholder input at scale. His signature process, ‘Perspective Analytics’ improves organisational decision-making and helps businesses achieve greater success both internally and externally. His methodology provides a means to measure and monitor social performance, thus establishing greater accountability and transparency to mitigate impact washing and ensure funds achieve their intended purpose. For the past 15 years, Marcus has gained experience implementing sustainable practices and achieving community benefits all across the world. Marcus has also ventured into software development with Goalie, which enables end-users to utilise his patented process at scale. To date, his methodology has been adopted in 36 countries across industries and sectors.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-05314-6_72
DOI: 10.1007/978-3-031-05314-6_72
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