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Market: Why Are We Are So Important?

In: Contemporary Management Education

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  • Piet Naudé

    (Stellenbosch University, University of Stellenbosch Business School (USB))

Abstract

In the first part of this chapter, the pluralist nature of modern societies with a variety of social system is explained. In the second part, it is described what happens if the logic of one social sphere invades other social spheres. As an illustration, the role of religion in early Western universities is discussed. The third part of the chapter is the key to explain the nature of a market society and how market-thinking has reached a pervasive explanatory function. This invasive logic is illustrated with sport, religion, and universities. The chapter concludes with a short response to the question asked in the title: Why are we so important?

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-87775-0_1
DOI: 10.1007/978-3-030-87775-0_1
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