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Realizing New Data-Driven Business Models by Launching Containers into the Cloud

In: Digital Business Models in Industrial Ecosystems

Author

Listed:
  • Mathias Zink

    (Fraunhofer Institute for Integrated Circuits)

  • Victor Naumann

    (Fraunhofer Institute for Integrated Circuits)

  • Andreas Harth

    (Friedrich-Alexander-University Erlangen-Nürnberg, Chair of Technical Information Systems)

  • Alexander Pflaum

    (Otto-Friedrich-Universität Bamberg, Chair for Supply Chain Management)

Abstract

Data-driven business models are modern ways for innovation in traditional environments. The vision of the Internet of Things (IoT), by making products smart and leveraging the data into services, is a modern paradigm of value creation. A representative case study evolved business models for industrial containers in the automotive industry into a cloud-based data-driven business model. This publication outlines the background for industrial containers and provides insights into the relevant technological architectures. Additionally, the data-driven business model and the expansion of the ecosystem are outlined. Thereby this publication enhances the necessary interdisciplinary understanding of business model research and information science.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-82003-9_10
DOI: 10.1007/978-3-030-82003-9_10
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