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Transformation in the Field of Product Development: A Five-Day Micro-Project

In: Organization and Leadership in Disruptive Times

Author

Listed:
  • Frank Kühn

  • Michael Kempf

Abstract

The product development process of a company working in the automotive industry is to be reinvented. The Three-Pillar Model provides the key questions: the sustainable purpose that is crucial for aligning and energizing the company and its project, the connectivity of key actors and capabilities for a true co-creation, and building a flexible process to support the traveling organization. The micro-project format supports the structural and cultural shift: cooperative, creative, fast, and result oriented.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-63034-8_22
DOI: 10.1007/978-3-030-63034-8_22
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