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Application of the 3-P-Model in a Start-Up-Like Environment of a Large Enterprise

In: Organization and Leadership in Disruptive Times

Author

Listed:
  • Sebastian Kespohl

Abstract

A subsidiary of a large enterprise goes on an innovation journey developing a new business model with the focus on consumer needs as drivers for growth and success, with the aim of becoming a fast-growing European player with international market leaders as key clients. This presupposes a significant transformation in various dimensions (purpose, vision and strategy, culture and mindset, cooperation, capabilities and skills, operations and systems/tools, etc.) for which the 3-P-Model can be perfectly applied. Especially the leadership approach or mindset as requirements for a hybrid organization—an agile start-up-like unit in a classic hierarchical organization—are of particular interest.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-63034-8_16
DOI: 10.1007/978-3-030-63034-8_16
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