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Entrepreneurial Orientation of Rural Business Holders (Micro and Small): Evidence from Industrialized Suburbs of an Emerging Economy

In: New Horizons in Management, Leadership and Sustainability

Author

Listed:
  • Thanuksha Abeywardana

    (Sri Lanka Institute of Development Administration)

  • K. R. Gangadhara

    (Sri Lanka Institute of Development Administration)

  • K. S. Dilhani

    (Divisional Secretariat)

Abstract

Micro- and small-scale ventures are known as vital vectors for the eradication of poverty and uplifting the livelihood of the community. Entrepreneurial orientation (EO) in three dimensions – proactiveness, innovativeness, and risk-taking ability – provides insights into entrepreneurial behaviour of business holders. The present research is focused on the EO of business holders in turbulent environments towards business performance. The quantitative research was carried out with 92 business holders in an industrialized zone in Sri Lanka. The findings revealed that in a changing environment, the most vigilant EO dimension is risk-taking ability. In-depth analysis of risk-taking ability showcased that micro and small entrepreneurs in highly competitive platforms do not tend to go for high-risk projects. Thus it can be concluded that entrepreneurs in turbulent environments take calculated risks to thrive in the businesses.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-62171-1_9
DOI: 10.1007/978-3-030-62171-1_9
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