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Fifth Enabler

In: Change Leadership in Emerging Markets

Author

Listed:
  • Caren Brenda Scheepers

    (University of Pretoria, Gordon Institute of Business Science)

  • Sonja Swart

    (University of Stellenbosch Business School, Executive Development
    Westford Education Group AAL Taawun, Eaton Business School)

Abstract

This chapter pays attention to the Fifth Enabler: Envision. We discuss the process of envisioning, for example to start with the vision of the future and the quantifying the vision, then to calculate the costs and the risk involved in changing, as well as the risk of maintaining the status quo by not changing. If there is not enough dissatisfaction with the status quo, there might not be enough energy to sustain the process of achieving the vision. We focus on the contribution of neuroscience in understanding the uniquely human characteristic to imagine the future. For example, the same parts of the brain are activated whether we are imagining or actually participating in an event. The emerging market featured in this chapter is Brazil.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-40846-6_9
DOI: 10.1007/978-3-030-40846-6_9
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