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Societal Trends—The Changing Influences on Business Strategy

In: Deliberately Digital

Author

Listed:
  • Hubert Tardieu

  • David Daly

  • José Esteban-Lauzán

  • John Hall

  • George Miller

Abstract

The 2010s and 2020s are times of significant change, marking a structural transition from the old models of the twentieth century to the new models of the twenty-first. This chapter examines a set of key societal trends that embody such change, and which must be closely examined to map the present and future contexts, namely macroeconomics (debt cycles, consumerismConsumerism Business , commodificationCommodification Economics , currencies, decline of cash), regulatory (e.g., GDPRGDPR Regulation , PSD2PSD2 Regulation ), environmental (Anthropocene, climate change, circular economy), security (cyber-warfare), and people (demographics, generations, social media, inequality, labor). Understanding these trends and their interplays is a must for defining successful strategies.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-030-37955-1_3
DOI: 10.1007/978-3-030-37955-1_3
as

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