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Masood Hassan

Personal Details

First Name:Masood
Middle Name:
Last Name:Hassan
Suffix:
RePEc Short-ID:pha1289
[This author has chosen not to make the email address public]
https://pbr.iobm.edu.pk/

Affiliation

College of Business Management
Institute of Business Management

Karachi, Pakistan
https://cbm.iobm.edu.pk/
RePEc:edi:iobmkpk (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 138-148.

Citations

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Articles

  1. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 138-148.

    Cited by:

    1. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.

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