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Denis Darpy

Personal Details

First Name:Denis
Middle Name:
Last Name:Darpy
Suffix:
RePEc Short-ID:pda236
Centre de recherche DRM-DMSP Université Paris Dauphine 75775 Paris Cedex 16

Affiliation

Dauphine Marketing Stratégie Prospective (DRSM)
Dauphine Recherches en Management (DRM)
Université Paris-Dauphine (Paris IX)

Paris, France
http://www.dmsp.dauphine.fr/

: +33 (0)1 44 05 44 70
+33 (0)1 44 05 44 49
Place du Maréchal de Lattre de Tassigny, 75775 Paris cédex 16
RePEc:edi:drsp9fr (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Denis Darpy, 2010. "Continuité du discours de la marque et efficacité de la communication," Post-Print halshs-00518469, HAL.
  2. Denis Darpy & Isabelle Prim-Allaz, 2009. "Potential effects of psychological reactance and relationship proneness on relationships marketing programmes," Post-Print halshs-00470582, HAL.
  3. Isabelle Prim-Allaz & Denis Darpy, 2007. "La Propension Des Consommateurs À La Relation : Quel Construit ?," Post-Print halshs-00470596, HAL.
  4. Denis Darpy & Isabelle Prim-Allaz, 2007. "Le rôle de variables psychologiques individuelles dans un cadre relationnel," Post-Print halshs-00470589, HAL.
  5. Denis Darpy & Isabelle Prim-Allaz, 2006. "Potential effects of psychological reactant consumers on relationships marketing programmes," Post-Print halshs-00470607, HAL.
  6. Denis Darpy & Isabelle Prim-Allaz, 2006. "Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel," Post-Print halshs-00470601, HAL.

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