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Waldemar Pfoertsch

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First Name:Waldemar
Middle Name:
Last Name:Pfoertsch
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RePEc Short-ID:ppf2
http://www.pfoertsch.com
Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim Germany
+49-7231-28 6266

Research output

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Articles

  1. Waldemar Pfoertsch & Christian Linder & Jennifer D. Chandler, 2008. "Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 571-595, May.

Citations

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Articles

  1. Waldemar Pfoertsch & Christian Linder & Jennifer D. Chandler, 2008. "Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 571-595, May.

    Cited by:

    1. Anca BUTNARIU, 2017. "Ingredient Branding - A Growth Opportunity?," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 13, pages 101-107, May.

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