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Waldemar Pfoertsch

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Personal Details

First Name:Waldemar
Middle Name:
Last Name:Pfoertsch
RePEc Short-ID:ppf2
Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim Germany
+49-7231-28 6266
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  1. Waldemar Pfoertsch & Christian Linder & Jennifer D. Chandler, 2008. "Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 571-595, May.

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