Publications
by members of
School of Management
Bennett University
Noida, India
These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.| Journal articles |
Journal articles
2020
- Pradeep Kumar Mohanty & Archana Patro, 2020. "Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 12(1), pages 56-74, October.
2017
- Pradeep Kumar Mohanty & N. Senthil Kumar, 2017. "Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 467-488, October.