Publications

by members of

Business School
Faculty of Management Studies
University of Central Punjab
Lahore, Pakistan

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.

---

| Journal articles |

Journal articles

2018

1. Ambreen Khursheed & Faisal Mustafa & Maham Fatima & Faiza Siddique, 2018. "Entrepreneurial Intentions: Gem Based Emipirical Analysis On The Northern Europe And Asian Countries," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 6(2), pages 59-70, December.
2. Faisal Mustafa & Ambreen Khursheed & Maham Fatima, 2018. "Impact of global financial crunch on financially innovative microfinance institutions in South Asia," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 4(1), pages 1-11, December.

2016

1. Asad Ullah Khan & Asif Mahmood & Rab Nawaz Lodhi3 & Faisal Aftab, 2016. "Influence Of Product Placement On Consumer Behavior: The Mediating Roles Of Consumer Recognition With Program Celebrity And Ethical Perceptions Towards Product Placement That Leads To Consumer Purchas," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 12(1), pages 168-184.

2015

1. Asad Ullah Khan & Rabna Nawaz Lodhi & Muhammad Faisal Saddique, 2015. "Exploring Consumer Behavior towards Product Placement Strategy through Television Programs: A Case Study of Q Mobile in Pakistan," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 3(3), pages 105-114, March.

---