Publications
by members of
Faculté des Sciences Juridiques, Économques et Sociales
Université Moulay Ismail
Meknès, Morocco
(Faculty of Law, Economics and Social Sciences, Moulay Ismail University)
These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. Find also a compilation of publications from alumni here.This page is updated in the first days of each month.
| Working papers |
Working papers
2025
- Mohamed Bouaddi & Soukaina Cohen & Hafsa Moufakkir & Mohammed Beddaa, 2025. "The effect of influencer marketing on the purchase intention of Moroccan consumers: A study of influencers on Instagram [L'effet du marketing d'influence sur l'intention d'achat des consommateurs m," Post-Print hal-05060287, HAL.