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Publications

by members of

Université Moulay Ismail → Faculté des Sciences Juridiques, Économques et Sociales

Moulay Ismail University → Faculty of Law, Economics and Social Sciences

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. Find also a compilation of publications from alumni here.

This page is updated in the first days of each month.

| Working papers |

Working papers

2025

  1. Mohamed Bouaddi & Soukaina Cohen & Hafsa Moufakkir & Mohammed Beddaa, 2025, "The effect of influencer marketing on the purchase intention of Moroccan consumers: A study of influencers on Instagram
    [L'effet du marketing d'influence sur l'intention d'achat des consommateurs marocains : Une étude des influenceurs sur Instagra    ," Post-Print, HAL, number hal-05060287, Apr, DOI: 10.5281/zenodo.15291618.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.