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Publications

by members of

ESIC Business & Marketing School
Pozuelo de Alarcón (Madrid), Spain

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2012

  1. Mongay, Jorge & Johnson, Ashia & Head, Margaret & Guenard, Camille & Kincaid, Brian, 2012. "Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study," MPRA Paper 42735, University Library of Munich, Germany.
  2. Mongay, Jorge & Bohlander, Anne & Lin, Tai-Chun Vicky & Nygren, Phoebe, 2012. "Foreign Direct Investment in Cambodia: The case of G.E," MPRA Paper 42885, University Library of Munich, Germany.

2011

  1. Mongay, Jorge, 2011. "Variables en la facilidad de hacer negocios en China. Un estudio comparativo internacional a traves del informe "Doing Business" [Variables and their impact in the ease of doing business ," MPRA Paper 41865, University Library of Munich, Germany.

2010

  1. Mongay, Jorge & Enguita, Eric, 2010. "Caso Artcava [Artcava Case Study: Innovation, profitability and strategic business model]," MPRA Paper 41836, University Library of Munich, Germany.

2006

  1. Mongay, Jorge, 2006. "Strategic Marketing. A literature review on definitions, concepts and boundaries," MPRA Paper 41840, University Library of Munich, Germany.

2004

  1. Cubillo Pinilla, José María & Cerviño, Julio, 2004. "Export learning process in local supplier networks," DEE - Working Papers. Business Economics. WB wb042910, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

2003

  1. Cubillo Pinilla, José María, 2003. "Market access spillovers: an empirical approach to the flagship firm effect," DEE - Working Papers. Business Economics. WB wb032506, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  2. Cubillo Pinilla, José María, 2003. "Entrepreneurship and performance around MNC affiliates," UC3M Working papers. Economics we033012, Universidad Carlos III de Madrid. Departamento de Economía.

Journal articles

2017

  1. David Rimbo & Rocky Nagoya & Ikin Solihin & Jorge Mongay, 2017. "Perceptions of Consumers in the Airline Industry Using a Qualitative Data Analysis Methodology: An Applied Research under an International Orientation," International Business Research, Canadian Center of Science and Education, vol. 10(5), pages 22-28, May.

2016

  1. Jorge Mongay, 2016. "Perceptions of consumers in the financial industry under a qualitative data analysis methodology," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 9(1), pages 33-44.

2011

  1. Jorge Mongay, 2011. "Modelo De Compatibilidad Estratégica Aplicado A Procesos De Fusiones Y Adquisiciones. Un Enfoque A Través De Analíticas En Binomios Estratégicos Y Superposición Matricial," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2011-02, February.
  2. Jorge Mongay Hurtado & José Torres Prunyonosa, 2011. "Los factores generadores de lealtad en clientes en un entorno b2b: estudio de casos en pymes catalanas," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2011-05, May.

IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.