Publications

by members of

Department of Business Administration
University of Sahiwal
Sahiwal, Pakistan

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.

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| Journal articles |

Journal articles

2024

1. Rabia Zubair & Quratulain Zafar & Farhat Rasul & Muhammad Ghulam Shabeer, 2024. "Navigating the Digital Marketplace: Examining the Influence of Social Media Advertising on Purchase Intentions through the Lens of Performance Expectancy Theory," Journal of Education and Social Studies, Science Impact Publishers, vol. 5(2), pages 330-344.
2. Muhammad Ghulam Shabeer & Ms. Azra & Ayesha Anwar & Rabia Zubair, 2024. "Unlocking Pakistan's Debt Conundrum: A Deep Dive into the Dynamics of Debt Servicing and External Debt Stock," Journal of Economic Impact, Science Impact Publishers, vol. 6(2), pages 125-130.

2023

1. Atif Ali Gill & Muhammad Usman Haider & Shehzad Farrokh & Rabia Zubair, 2023. "Analyzing the Determinants of Online Purchase Intention of Consumers: Mediating Role of Perceived Risk," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 221-228.

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