IDEAS home Printed from https://ideas.repec.org/a/wsz/fiq000/v9y2013i4id804.html

The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation

Author

Listed:
  • MARZENA KRAWCZYK

    (The Institute of Finance, Faculty of Economics and Sociology, University of Lodz)

Abstract

The importance of users as a source of information for company innovation activity was raised in the 1980s by von Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI). The UDI is based on the belief that enterprises which are able to create, often in close cooperation with customers, products and services with features desired by users will survive in the market. In order to achieve the above, companies are trying to identify the hidden, often unconscious, needs of users, in order to try to meet these needs (UDI - Consumer Voice) or implement ready-made innovative solutions attributed to consumers (UDI - Consumer Leadership) (Warzybok, et al., 2008; NORDEN, 2006). Due to the growing significance of users as a source of information for innovation activities it is important to find measures which could assess the impact of this source on company innovativeness (Krawczyk, 2013b). The aim of this paper is to show that marketing indicators focused on measuring the relationship with customers can be used to measure the effects of implementation of UDI in innovative companies.

Suggested Citation

Handle: RePEc:wsz:fiq000:v:9:y:2013:i:4:id:804
DOI: 10.65748/fiqf-2013-0033
as

Download full text from publisher

File URL: https://journals.wsiz.edu.pl/fiq/article/view/804
File Function: Abstract page
Download Restriction: no
File URL: https://journals.wsiz.edu.pl/fiq/article/download/804/760
File Function: Full text
Download Restriction: no
File URL: https://libkey.io/10.65748/fiqf-2013-0033?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Keywords

;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsz:fiq000:v:9:y:2013:i:4:id:804. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiesław Stręciwilk (email available below). General contact details of provider: https://journals.wsiz.edu.pl/fiq .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.