Using Adaptive Potential To Counteract Crisis Situations In The Context Of Ensuring Financial Security And Business Sustainability Of Enterprises

The main purpose of the article is to identify key factors of adaptive potential that can havea significant impact on counteracting crisis situations and increasing the level of financial securityand business resilience of enterprises. The object of the study is determination of the factors ofadaptive potential that directly affect the system of financial security and business sustainabilityof a enterprise. The scientific task is to model the hierarchical ordering of the key factors ofadaptive potential according to the level of their significance in influencing crisis situations in thecontext of ensuring the financial security and business sustainability of enterprises. The researchmethodology involves the use of expert analysis methods with the additional use of the Delphimethod, the method of hierarchical analysis, and graph theory. As a result of the study, a list ofthe most significant factors of adaptive potential for countering crisis situations was presented.As a result, the factors of adaptive potential are hierarchically ordered from the most significantto the least significant in ensuring the financial security of the enterprise. The innovativeness ofthe results obtained is revealed through the proposed approach to modeling the determinationand order of factors of adaptive potential to counteract crisis situations. The study is limited bynot taking into account the specifics of specific enterprises. Prospects for further research areaimed at taking into account the specific type of activity of enterprises for a specific country.