IDEAS home Printed from https://ideas.repec.org/a/wsz/fiq000/v15y2019i4id619.html

Adjusting Bank Recruitment To The Specifics Of The Millennial Generation As Conditions Of Attractiveness Decline For Employment In The Banking Sector

Author

Listed:
  • VOLODYMYR MOMOT

    (Alfred Nobel University)

  • OLENA LYTVYNENKO

    (Alfred Nobel University)

Abstract

The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial generation when choosing a future job are identified. A detailed analysis of the strengths andweaknesses of banks as employers has been carried out, and advice for image improvement has been formulated, aimed at the young audiences of potential bank employees. It was proven that banks should build not only an effective PR campaign to create a powerful image of a reliable employer, but at the same time they should establish a reliable system to counteract unfair competition, ultimately aimed at destabilizing financial institutions, which are most sensitive to image problems.

Suggested Citation

Handle: RePEc:wsz:fiq000:v:15:y:2019:i:4:id:619
DOI: 10.2478/fiqf-2019-0029
as

Download full text from publisher

File URL: https://journals.wsiz.edu.pl/fiq/article/view/619
File Function: Abstract page
Download Restriction: no
File URL: https://journals.wsiz.edu.pl/fiq/article/download/619/581
File Function: Full text
Download Restriction: no
File URL: https://libkey.io/10.2478/fiqf-2019-0029?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Keywords

;
;
;
;
;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsz:fiq000:v:15:y:2019:i:4:id:619. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiesław Stręciwilk (email available below). General contact details of provider: https://journals.wsiz.edu.pl/fiq .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.