The Impact of Strategic Foresight on Entrepreneurial Orientation: An Applied Study on Telecommunications Companies in Jordan

Objective: The study aimed to reveal the impact of strategic foresight with its main components (environmental scanning, future vision, strategic choice, and scenario building) on entrepreneurial orientation with its three dimensions (innovation, risk-taking, and proactiveness) in the Jordanian telecommunications sector. Study Design/Methodology/Approach: The study adopted the descriptive-analytical approach. It was applied to the study population represented by employees at the upper and middle management levels (Manager, Assistant Manager, Department Head) in telecommunications companies operating in Jordan (Zain, Orange, Umniah). To analyze the data, a set of statistical methods were used, including percentages, frequencies, arithmetic means, standard deviations, in addition to factor loadings and path coefficients. The data were analyzed using the advanced statistical analysis package (SmartPLS 4), specialized in structural equation modeling. Population and Data: The study population included all employees in the targeted administrative positions in the mentioned companies, with a total of (225) individuals. A comprehensive questionnaire was distributed to all members of the population, and (210) valid questionnaires were retrieved for analysis, with a response rate of (93.3%). Results: The results showed high levels for both study variables (strategic foresight and entrepreneurial orientation). The results also revealed a positive and statistically significant impact of strategic foresight with its components on entrepreneurial orientation and its dimensions (innovation, risk-taking, proactiveness) in Jordanian telecommunications companies. Originality/Value: The value of the study lies in investigating the influential relationship between strategic foresight and entrepreneurial orientation within a contextual framework not widely studied (Jordanian telecommunications companies: Zain, Orange, Umniah), providing an applied and cognitive addition to similar organizations in emerging economies. Limitations of the study: The significance of the results is limited to the organizational framework of telecommunications companies in Jordan, which calls for caution in generalizing them to other economic sectors or non-similar companies in different environments.