Incubation of environmental projects through mobile learning

The concept of environmental projects is socially associated with the altruism of non-profit organizations. However, the green economy has shown that there are ways to make green ventures profitable by linking them to responsible consumption. One of the greatest difficulties in undertaking these environmental projects is the lack of information, support, financing and collaboration networks. As a proposed solution to this problem, a discussion group was held with young entrepreneurs from the Centro Universitario de Ciencias Económico Administrativas of the University of Guadalajara, to conceive proposals for the design of a mobile application that facilitates the incubation of environmental projects in Zapopan. A qualitative methodology with an interpretive approach was used to recognize the perceptions of young people about the environment, educational technology and environmental and social entrepreneurship. Finally, 10 proposals for mobile applications were conceived to incubate environmental projects in Zapopan. These proposals serve as a starting point to recognize the information needs and aspirations of the typical users of this platform: social and environmental entrepreneurs. Although there are previous references such as the Ecomentes application in Veracruz, they have not achieved popularity due to a series of factors that are analyzed in the research.