Integration of 360 Entrepreneurship into the University System: A Cross-Cutting Strategy for the Holistic Education of StudentsCase Study: Centro Universitario de los Altos

The present research proposes 360 entrepreneurship as an innovative strategy in which entrepreneurship is integrated into the experience of university students, in this sense, at the Los Altos University Center of the University of Guadalajara it is highlighted as a central element for professional development through the recognition of the characteristics of the environment and through the benefits generated by entrepreneurial proposals focused on generating productive ideas with economic and social impact. For its implementation, the design of business plans, work of high-performance teams and training are linked. In addition to an integrative vision of contributions from the Learning Units, from an interdisciplinary approach that encourages collaboration; for the joint development of business skills, by promoting active development agents, by generating jobs and offering innovative solutions to the challenges of the Altos Sur region of the state of Jalisco. As part of the analysis of the progress made with the implementation of the 360 entrepreneurship strategy, a descriptive, mixed, cross-sectional research is carried out, considering the application of an instrument designed as a survey to obtain representative data of the impact generated in students of the Center University of Los Altos, this sample corresponds to 156 students who represent the total study population, which is represented by students who worked collaboratively and interdisciplinary to generate entrepreneurship proposals during the 2024A school calendar.