Digital Innovation as a Catalyst for Enhancing Organizational Agility in Rapidly Changing Business Environments

Introduction: In today’s fast-changing corporate market, Organizational Agility (OA) is critical to success. Digital innovation is essential for enabling businesses to respond promptly to changing market conditions and technological advancements. By incorporating digital technologies, businesses improves their flexibility, responsiveness, and competitiveness. Objective: This research seeks to investigate how digital innovation helps OA in quickly changing corporate environments. The research examines the impact of emerging technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) on organizational flexibility and responsiveness. Method: This research involves a detailed examination of existing studies that focus on howdigital technology is integrated into organizational frameworks. This research identified significant strategies, themes, and insights into how digital innovations drive organizational agility, such as the roles of leadership, culture, and technical adoption. Result: The findings show that digital innovation improves organizational agility by automating procedures, allowing for real-time decision-making, and increasing data-driven insights. AI and IoT enable faster response times, more consumer engagement, and more efficient operations. Conclusion: Digital innovation is a crucial enabler of organizational agility, providing the tools necessary to adapt to rapidly changing environments. Fully leveraging the benefits of digital transformation requires organizations must align digital strategies with leadership approaches and foster a culture of continuous learning and adaptability.