Organizational Culture Management in the Freight Transportation Sector: Diagnosis and Impact on Business Performance

Introduction: The study focused on analyzing organizational culture in companies in the mass transportation sector, with the objective of identifying its fundamental traits and evaluating its impact on organizational performance. The importance of institutional values, beliefs and behaviors were considered as key components that determine corporate identity. Due to the health emergency, data collection was carried out by means of virtual questionnaires and review of corporate web pages, which made it possible to approach the current state of the organizations without face-to-face visits. Development: During the research, a methodological approach was applied based on the contrast between the theoretical framework and the data collected in the field. It was evidenced that organizational culture directly influenced motivation, personnel commitment and the capacity to adapt to changes. In addition, relevant antecedents that supported the positive impact of a well-managed organizational culture in terms of productivity and internal cohesion were analyzed. Regulatory and structural elements of the national and regional context that have an impact on the freight transportation activity were also reviewed. Conclusions: It was concluded that companies in the logistics sector strengthened their performance by implementing strategies that consolidated their organizational culture. Effective leadership, clear communication and the valorization of human talent were key. The study served as a diagnostic and strategic guide, useful for other organizations in the sector, demonstrating that organizational culture is an essential resource for growth, competitiveness and business sustainability.