IDEAS home Printed from https://ideas.repec.org/a/dbk/health/v1y2022ip17id17.html
   My bibliography  Save this article

Positioning of the brand SingleTrack bicycle workshop in the Quirinal neighborhood of Bogota: Strategies for the year 2023

Author

Listed:
  • González Ruiz
  • Montoya Falla
  • Rojas Diaz
  • Ortiz
  • Garcia Rojas

Abstract

This article shows the results of the research conducted to a group of people invited to the SingleTrack bicycle workshop, in order to detect the current status of the brand positioning in the Quirinal neighborhood in the city of Bogota through the data collection instrument of an interview conducted directly to 7 previously selected customers; and from the analysis of the results, identify challenges and opportunities to determine and create a positioning strategy that manages to consolidate the brand in the town of Teusaquillo for the year 2024. SingleTrack is a brand located in the Quirinal neighborhood of the city of Bogota, offering maintenance services, enlistment, pre-enlistment, depinning, washing and sale of accessories for all types of bicycles

Suggested Citation

Handle: RePEc:dbk:health:v:1:y:2022:i::p:17:id:17
DOI: 10.56294/hl202217
as

Download full text from publisher

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a
for a similarly titled item that would be available.

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dbk:health:v:1:y:2022:i::p:17:id:17. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Javier Gonzalez-Argote (email available below). General contact details of provider: https://hl.ageditor.ar/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.