QR Code-Based Ecoprint Catalog Digitalization as a Strategic Innovation for Sustainable MSME Development at Tembindigo

Introduction: New eco-friendly creative industries focus on sustainable innovations such as ecoprinting which transfers natural motifs from plants onto fabrics. However, many Micro, Small, and Medium Enterprises (MSMEs) still grapple with production consistency issues stemming from inadequate botanical knowledge. Therefore, this study focused on developing a digital ecoprint catalogue based on QR codes at Tembindigo MSME in Yogyakarta. The objectives included documenting the characteristics of local plants to enhance ecoprint training sessions and foster sustainability-oriented developmental growth within MSMEs. Methods: The study used a Participatory Action Research (PAR) design that included seven members from Tembindigo MSME and 25 participants of the training. Some of the key steps were entitled local plant asset mapping, collecting leaves alongside their motifs, and combining that with the digital catalogue to embed QR codes. As for user satisfaction and the effectiveness of digitalisation, both variables were analysed through Likert-scaled questionnaires and quantitative analysis alongside qualitative word cloud feedback. Results: The results showed that 85% of the documented plants formed distinct and consistent motifs. Users reported overall satisfaction with the platform (mean score above 4.5/5) and praised its accessibility, information clarity, and effectiveness in treatment-shared guidance. Furthermore, the QR-based system minimized trial-and-error processes and significantly bolstered self-paced learning in training sessions. It also added to Tembindigo’s branding and experience value offered to visitors. Conclusion: The overall learning and motif consistency were notably enhanced through the use of the QR-based ecoprint catalogue, therefore, providing an innovative and MSME-friendly solution. It integrates traditional crafts and digital technologies, strengthens the branding of MSMEs, and fosters sustainable eco-friendly entrepreneurship. This model can be utilized by ecoprint-based MSMEs aiming to enhance training, quality, and market outreach.