Analysis of the repercussions of Artificial Intelligence in the Personalization of the Virtual Educational Process in Higher Education Programs

This study examined how artificial intelligence (AI) has transformed the personalization of the virtual educational process in higher education programs. A systematic review of literature published between 2012 and 2023 was carried out, evaluating empirical studies, reports and review articles available in academic databases such as IEEE Xplore, SpringerLink and Google Scholar. Methods discussed include intelligent tutoring systems, learning analytics, and recommendation systems. The results showed that AI significantly improved the personalization of learning. Intelligent tutoring systems provide real-time adaptive feedback, adjusting content and pacing based on students' individual needs, improving their understanding and retention. Learning analytics helps identify student behavior patterns and predict academic issues, thereby facilitating timely interventions that help improve performance. Additionally, recommender systems personalize study materials based on student preferences and progress, thereby optimizing the educational experience. However, significant challenges have been identified, such as the need to protect data privacy and mitigate algorithmic biases that can affect the fairness and efficiency of these systems. In conclusion, the integration of AI into virtual higher education has enhanced the personalization of learning, improving both student satisfaction and academic performance. However, there is a need to continue to focus on developing ethical and equitable AI systems to address identified issues and maximize educational benefits