Logistics 4.0: Exploring Artificial Intelligence Trends in Efficient Supply Chain Management

Introduction: in the current era of globalization and digitalization, international logistics faces unique challenges and opportunities. The growing demand for efficient supply chain management, combined with the need to reduce costs and improve services, has led to the adoption of advanced technologies such as Artificial Intelligence (AI). AI has become a key catalyst in the transformation of logistics, giving way to what is known as Logistics 4.0. This paper explores the most recent trends of AI in international logistics and its integration into education, with a specific focus on the San Mateo University Foundation. Methods: this mixed study, combining qualitative and quantitative methods, begins with quantitative data collection and analysis, followed by a qualitative phase. The qualitative approach focuses on students' perceptions of logistics training, while the quantitative approach describes how they perceive AI tools. The research included students and companies in Bogota, analyzing their familiarity with AI and its implementation in practice. Results: the findings indicate that AI is increasingly relevant in logistics, especially in process automation and data-driven decision making. Most companies surveyed have a good understanding of AI, but less than half implement it in their operations. Students recognize the importance of AI in logistics and its positive impact on education. There is consensus on the role of AI in improving educational quality, highlighting its usefulness in optimizing processes and personalizing learning. Conclusions: the research highlights the crucial role of AI in modern logistics and its ability to improve operational efficiency. The integration of AI in international business education is critical to enrich students' learning experience and prepare them for the challenges of the labor market. The blended methodology used is effective in gaining a holistic view of AI integration in logistics and its educational impact. The conclusions provide guidelines for curriculum development in international business with a focus on international logistics, aligning curricula with emerging trends in logistics and AI