Analysis of rural tourism as the main tourism modality in natural environments

Over the years, tourism has grown rapidly and managed to position itself as one of the main sectors of the economy. Due to its transformative nature, it is presented in natural environments with a varied range of offers and services, which place rural tourism as one of the main tourism modalities. Furthermore, the social, economic, and environmental dimensions are involved in the tourism management of these spaces, which guarantees the sustainability of tourist activities, taking into account the interests and needs of the local population. Based on these considerations, the objective of this article is to determine the importance of inserting rural tourism into the socioeconomic dynamics of rural areas; taking into account that they are spaces with the potential and capacities to manage initiatives or undertakings tempered with the particularities and development needs of the rural environment. To do this, a methodology with a predominantly qualitative approach was used, with documentary analysis as the main technique. The results were a detailed analysis of tourism management in rural areas based on the practical experience of the insertion of rural tourism in different countries. In conclusion, it was possible to confirm the importance of developing tourism management in rural areas through rural tourism, where tourism activity is seen as a fundamental complement that contributes to diversifying and revitalizing the local economy.