Business Sustainability: Decoding the Code for the New Standard in Decision-Making

It is crucial to incorporate environmental, social and economic aspects into business strategies to promote sustainability as a central axis in decision-making within the organization. This article addresses the effective way to merge these elements in corporate decision-making processes, promoting the transition to much more sustainable and resilient business models. A deciphered and simplified theoretical framework is provided, developed to guide companies in creating highly responsible and competent models. This code deciphers five fundamental elements, namely: organizational awareness, strategic management, technological innovation, open dialogue with stakeholders, continuous development of human capital and sustainable investment. Using a qualitative approach of a hermeneutic and interpretive nature, a meta-analysis of academic literature was carried out, which allowed for an in-depth exploration of the various complexities involved in incorporating sustainability into corporate decisions. The findings provide a set of practical guidelines for business leaders who wish to organize their financial goals according to the new standard for making sustainable business decisions. This methodology imposes a new paradigm for decision-making, enhancing the responsibility of business and the creation of social value.