Study of the organisational culture of the company (Contadero Dairy Association) ASOLACC in the municipality of El Contadero

This study focuses on the organisational culture of ASOLACC, a company located in the municipality of El Contadero, with the aim of evaluating how this culture affects its performance, competitiveness, and productivity. Organisational culture, which includes unwritten rules, values, traditions and shared behaviours, plays a fundamental role in shaping the company's identity, its way of working, decision-making and interpersonal relationships. Organisational culture acts as the “glue” that binds employees together and guides their behaviour. It is a set of norms and values that influence how tasks are performed, how decisions are made, and how conflicts are resolved. A strong organisational culture can motivate employees, improve communication, and foster a collaborative work environment. On the other hand, a weak or conflictive culture can lead to misalignment of objectives and reduce the organisation's effectiveness. At ASOLACC, organisational culture may be influencing performance in a variety of ways. A culture that promotes innovation and continuous improvement can lead to increased productivity and adaptation to market changes. The knowledge generated from this research aims to provide recommendations and suggestions that can be used by ASOLACC to strengthen its organisational culture, optimise its competitiveness, and increase its productivity. These recommendations could include strategies to foster more open communication, encourage employee participation in decision-making, and promote values that align individual interests with organisational objectives and their positive impact on the local community.Introduction: This section provides a detailed description of the Organisational Culture project, which aims to understand how this culture influences its performance as an organisation and its ability to improve competitiveness and increase productivity. Research problem: The research topic is organisational culture, and based on this, several subheadings related to the topic are presented. The general objective and specific objectives are also included. Reference framework: this is made up of the background, which reviews some previous research related to the organisational culture of dairy associations and companies. It also includes a theoretical section that cites some authors related to the main topic. It has a conceptual framework that defines key concepts such as competitiveness and increasing productivity, among others, and finally, there is the legal framework that refers to current regulations. Methodology: The method that will be used in this research will be empirical-analytical and consists of identifying a problem, presenting a respective hypothesis, and thus carrying out an analysis. To study organisational culture, the empirical-analytical method may involve direct observation of the members of the organisation in their daily interactions, as well as interviews and surveys to obtain information about the type of organisational culture that the association has.Research results: The main results obtained were described, including a diagnosis of organisational culture, a SWOT matrix identifying important factors for ASOLACC, possible factors that influence organisational culture, and finally, some strategies that could improve organisational culture, together with an action plan.Conclusions: conclusions were drawn based on both the research and the results obtained, as well as on the information provided by the association, which enabled the successful development of this project.