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Electrifying Healthcare Logistics: The Role of Electric Vehicle Transportation in Optimizing Pharmaceutical Value Chains, Digital Marketing, and Financial Performance

Author

Listed:
  • Abdullah Al Mahmoood

    (Southern Arkansas University, Magnolia, Arkansas, USA)

  • Sabbir Ahammed Khan

    (Pompea College of Business, University of New Haven, West Haven, Connecticut, USA)

  • Shanzida Kabir

    (Faculty of Business & Economics, East West University, Dhaka, Bangladesh)

Abstract

The transformation of healthcare logistics through electric vehicle (EV) adoption represents a critical advancement in optimizing pharmaceutical value chains. This study examines the integration of EV transportation systems within healthcare distribution networks and evaluates their impact on operational efficiency, digital marketing capabilities, and financial performance. By synthesizing insights from supply chain analytics, artificial intelligence, and sustainable mobility frameworks, the research identifies key drivers, barriers, and outcomes associated with electrified logistics. The findings suggest that EV-enabled logistics not only reduce environmental impact but also enhance delivery reliability, improve patient-centric service models, and support data-driven marketing strategies. Furthermore, financial analysis indicates long-term cost advantages despite high initial investment, positioning EV logistics as a strategic asset in modern healthcare ecosystems.

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Handle: RePEc:alk:jefas0:v:8:y:2026:i:6:id:12694
DOI: 10.32996/jefas.2026.8.6.5
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