The Progress of Social Enterprises Through Commercial Franchising in Saudi Arabia

Social enterprises across Saudi Arabia significantly impact socio-economic and community development by pursuing social impact and financial sustainability within their social and commercial activities. The current study employed a qualitative methodology to examine the effects of commercial franchising on enhancing the social impact and economic sustainability of social businesses. The present research conducts a thematic analysis of secondary data gathered from relevant electronic databases and academic journals through a secondary research design. Significant findings indicate the gradual growth and scaling of social enterprises through leveraging social franchising models to assist business ventures and entrepreneurs in developing sustainable businesses and promoting employment opportunities through scalability. Leveraging the franchisor's proven business model and existing resources, social enterprises scale their social impact and sustainability through social activism, empowerment campaigns, and skill development initiatives. Fundamentally, commercial franchises among social enterprises enhance organizational operations' scalability, profitability, and sustainability, thereby enhancing the social impact on the Saudi Arabian economy.