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The Impact of COVID-19 on Banking and Finance: Challenges, Opportunities, and Future Directions

Author

Listed:
  • Sunil Kumar Puli

    (Department of Information Technology, Santander Bank, United States of America (USA))

  • Pagadala Usha

    (Department of Electronics and Communication Engineering, National Institute of Technology, Andhra Pradesh, India)

  • Vijaya Bhasker Reddy

    (Department of Electronics and Communication Engineering, KG Reddy College of Engineering and Technology, Telangana, India)

Abstract

The COVID-19 pandemic significantly reshaped global economies, leaving a lasting impact on the banking and finance sectors. As financial institutions navigated economic uncertainty, liquidity constraints, and shifts in consumer behavior, the crisis exposed critical vulnerabilities while accelerating digital transformation. This paper examines these challenges, identifying key limitations in existing research, including data scarcity, regional biases, technological barriers, and socioeconomic disparities. By addressing these gaps, we propose strategic solutions such as enhancing data collection methods, leveraging diverse case studies, investing in financial technology, and promoting financial inclusion. Additionally, we outline future research directions in areas such as AI-driven banking, long-term consumer behavior shifts, sustainable finance, and global financial collaboration. The insights presented aim to equip policymakers, financial institutions, and researchers with the knowledge necessary to navigate the complexities of a post-pandemic financial landscape, fostering a more resilient, inclusive, and adaptive banking ecosystem.

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Handle: RePEc:alk:jefas0:v:7:y:2025:i:2:id:9020
DOI: 10.32996/jefas.2025.7.2.10
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