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Redefining Healthcare Consumption: AI-Driven Buyer Persona and Financial Transformation

Author

Listed:
  • Adil Shah

    (Pompea College of Business, University of New Haven)

  • Shanzida Kabir

    (Faculty of Business & Economics, East West University)

  • Sabbir Ahammed Khan

    (Pompea College of Business, University of New Haven)

Abstract

Artificial Intelligence (AI) is revolutionizing the healthcare industry by reshaping consumer behavior and transforming financial structures. This study examines the evolution of the future healthcare consumer buying persona and evaluates the financial implications of AI integration. The findings suggest that AI-driven personalization, predictive analytics, and digital engagement tools significantly influence consumer decision-making while enhancing operational efficiency and reducing costs for healthcare providers. Additionally, technologies such as blockchain and digital twin systems contribute to transparency and supply chain optimization. The study concludes that AI is fostering a more consumer-centric and financially sustainable healthcare ecosystem.

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Handle: RePEc:alk:jefas0:v:6:y:2024:i:6:id:12458
DOI: 10.32996/jefas.2024.6.6.12x
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