The Determinants of Green ICT Adoption in Foreign Multinational Organizations in Malaysia

In the wake of increased need for business processes that promote environmental sustainability, many organizations have adopted Green ICT as way to promote environmentally friendly agenda. However, there is scanty information on Green ICT adoption in Malaysia especially by multinationals. More specifically, the existing research does not shed light on the factors that facilitate Green ICT adoption by multinationals in Malaysia. Therefore, it is vital to examine the various factors that could contribute to success in Green ICT adoption efforts by MNCs in Malaysia. The independent variables in this research comprise technology, environment, attitude and perceived usefulness of Green ICT. The theories that underlined this research consist of the Diffusion of Innovation (DOI), Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Stakeholder Theory (ST) and Institutional Theory (IT). In order to test the relationship between the theories and to establish the measurement model validity, the Confirmatory Factor Analysis (CFA) was used and Multiple Regression was used to test the hypotheses. The research design adopted for this research was explanatory and the target population was employees of multinationals in Klang Valley, Malaysia. The researcher collected data from the employees through online self-administered questionnaires and by hand survey questionnaires between July and August 2017. A sample of 138 multinational employees responses were collected using a pre-designed survey questionnaire based on the 5-point Likert Scale. The data gathered from the field from the questionnaires was recorded and coded into SPSS and AMOS for analysis. The findings revealed that environment, attitude and perceived usefulness have a positive significant impact on the adoption of Green ICT. Besides, the findings revealed that technology has no impact on Green ICT adoption. The outcome of the study will provide useful insights to Malaysian government to adjust the existing Green ICT policies at the national level and contributes to the growth of the future master plan.