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Globalization of Retailing and Related Cross Cultural Issues

Author

Listed:
  • Teoh Shulyn
  • Rashad Yazdanifard

Abstract

Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.

Suggested Citation

Handle: RePEc:air:journl:v:2:y:2015:i:9:p:1088
DOI: 10.5281/zenodo.17348494
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