IDEAS home Printed from https://ideas.repec.org/a/air/journl/v1y2014i5p322.html

Export New Product Success: The Impact of Market and Technology Orientation

Author

Listed:
  • Sohrab Jaferian
  • Mehran Rezvani

Abstract

The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors involved in new product performance has been a problem they often encounter. The current research aims at investigating the impact of those orientations on export new product performance. Surveying export chemical manufacturing companies, partial least squares indicate that although both orientations have significant positive impacts on export new product success, the impact of technology orientation is higher. After the conclusions are drawn, the limitations and suggestions for future research are discussed.

Suggested Citation

Handle: RePEc:air:journl:v:1:y:2014:i:5:p:322
DOI: 10.5281/zenodo.17242153
as

Download full text from publisher

File URL: https://www.ijmae.com/article_115457_b0fc2ad83b924198b147eb62a5461ec8.pdf
Download Restriction: no
File URL: https://libkey.io/10.5281/zenodo.17242153?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Keywords

;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:air:journl:v:1:y:2014:i:5:p:322. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Behzad Hassannezhad Kashani (email available below). General contact details of provider: https://www.ijmae.com/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.