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Stakeholder Perceptions of Barriers to GIS Adoption for Market Location Planning: Evidence from Dodoma Urban, Tanzania

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  • Ally Ally
  • Shima Banele

Abstract

This study quantitatively assesses stakeholder perceptions of the primary barriers to adopting Geographic Information Systems (GIS) for market location planning in Dodoma Urban, Tanzania. The research was motivated by the city's rapid urbanization a 20.7% population increase (2012–2022) and the concurrent challenges in ensuring equitable market access. A cross-sectional design was employed, administering a structured questionnaire to 171 stakeholders selected via stratified proportional random sampling from a defined frame of 300 individuals (68.4% response rate). The instrument demonstrated strong psychometric properties: Exploratory Factor Analysis (EFA) confirmed a three-factor structure (68% variance explained, all loadings > 0.70), and Cronbach's alpha values indicated excellent reliability for all constructs limited technical skills (α = 0.91), high costs (α = 0.87), insufficient infrastructure (α = 0.89), and the dependent variable, perceived GIS adoption challenges (α = 0.88). Multiple linear regression identified limited technical skills as the most significant barrier (β = 0.312, p

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Handle: RePEc:air:journl:v:12:y:2025:i:12:p:1871
DOI: 10.22034/ijmae.2025.548109.1862
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