IDEAS home Printed from https://ideas.repec.org//h/tkp/mklp13/1229-1235.html
   My bibliography  Save this book chapter

Segments of Women’s Magazines in Poland

Author

Listed:
  • Marcin Lipowski

    (Maria Curie-Sklodowska University, Poland)

  • Aleksandra Wasilewska

    (Maria Curie-Sklodowska University, Poland)

Abstract

Women’s magazine are an important part of the press market in Poland. The traditional perception of women's magazines is changing gradually. There is a very strong trend to change the role of women in society in Poland, and women’s magazines try to be more attractive to independent woman. Ladies want to dominate and from typical housewife they are becoming successful women. The aims of the paper are to characterize segments of the women’s magazines on the Polish market. This paper try to describe the characteristic behaviour of the readers of women's magazines. The aim of study is also to reveal if there are the needs of readers which are unmet in connection with changing roles of women in family, professional and social life. Despite the changes in the roles of women, studies show that women continue to read magazines mostly for relaxation. Even women who have very high expectations towards themselves and the world surrounding them.

Suggested Citation

  • Marcin Lipowski & Aleksandra Wasilewska, 2013. "Segments of Women’s Magazines in Poland," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    • Handle: RePEc:tkp:mklp13:1229-1235
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-393.pdf
    File Function: full text
    Download Restriction: no
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/MakeLearn2013.pdf
    File Function: Conference Programme
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:1229-1235. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/proceedings/978-961-6914-02-4/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.