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Editor: June Cotte
Editor: Markus Giesler
Editor: Andrew Stephen
Editor: Stacy Wood
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301
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Content
March 2005, Volume 31, Issue 4
March 2004, Volume 30, Issue 4
- 473-486 Decision Making in Information-Rich Environments: The Role of Information Structure
by Lurie, Nicholas H
- 487-502 The Influence of Generic Advertising on Brand Preferences
by Chakravarti, Amitav & Janiszewski, Chris
- 503-518 Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
by Pham, Michel Tuan & Avnet, Tamar
- 519-533 The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
by Kahn, Barbara E & Wansink, Brian
- 534-546 The Influence of Price Discount Framing on the Evaluation of a Product Bundle
by Janiszewski, Chris & Cunha, Marcus, Jr
- 547-558 Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective
by Lowrey, Tina M & Otnes, Cele C & Ruth, Julie A
- 559-573 Self-Validation of Cognitive Responses to Advertisements
by Brinol, Pablo & Petty, Richard E & Tormala, Zakary L
- 574-587 The A[supercript 2]SC[superscript 2] Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
by Priester, Joseph R, et al
- 588-601 Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?
by Herr, Paul M & Page, Christine M
- 602-611 Memory Interference in Advertising: A Replication and Extension
by Kumar, Anand & Krishnan, Shanker
- 612-621 Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
by Ofir, Chezy
- 622-628 Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
by Kamins, Michael A & Dreze, Xavier & Folkes, Valerie S
December 2003, Volume 30, Issue 3
- 311-325 Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects
by Janiszewski, Chris & Silk, Tim & Cooke, Alan D J
- 326-351 The Fire of Desire: A Multisited Inquiry into Consumer Passion
by Belk, Russell W & Ger, Guliz & Askegaard, Soren
- 352-367 How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
by Adaval, Rashmi
- 368-384 Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
by Steenkamp, Jan-Benedict E M & Gielens, Katrijn
- 405-419 The Intertemporal Dynamics of Consumer Lock-In
by Zauberman, Gal
- 420-429 Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments
by Kang, Yong-Soon & Herr, Paul M & Page, Christine M
- 430-442 Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
by Peck, Joann & Childers, Terry L
- 443-454 The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
by Cowley, Elizabeth & Mitchell, Andrew A
- 455-463 Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume
by Wansink, Brian & van Ittersum, Koert
- 464-472 How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments
by Luce, Mary Frances & Jia, Jianmin & Fischer, Gregory W
September 2003, Volume 30, Issue 2
- 151-169 Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
by Coulter, Robin A & Price, Linda L & Feick, Lawrence
- 170-183 When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
by Chernev, Alexander
- 184-198 Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
by Schlosser, Ann E
- 199-218 A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
by Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M
- 219-229 The Limits of Fungibility: Relational Schemata and the Value of Things
by McGraw, A Peter & Tetlock, Philip E & Kristel, Orie V
- 230-243 Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?
by Menon, Geeta & Raghubir, Priya
- 244-258 The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations
by Chakravarti, Amitav & Janiszewski, Chris
- 259-282 Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience
by Joy, Annamma & Sherry, John F, Jr
- 283-291 When Competitive Interference Can Be Beneficial
by Jewell, Robert D & Unnava, H Rao
- 292-304 Brand Familiarity and Advertising Repetition Effects
by Campbell, Margaret C & Keller, Kevin Lane
- 305-310 How to Construct a Test of Scientific Knowledge in Consumer Behavior
by Rossiter, John R
June 2003, Volume 30, Issue 1
- 1-14 Medium Maximization
by Hsee, Christopher K, et al
- 15-29 Option Attachment: When Deliberating Makes Choosing Feel Like Losing
by Carmon, Ziv & Wertenbroch, Klaus & Zeelenberg, Marcel
- 30-40 Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking
by Mandel, Naomi
- 41-55 Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana
by Bonsu, Samuel K & Belk, Russell W
- 56-71 Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity
by Diehl, Kristin & Kornish, Laura J & Lynch, John G, Jr
- 72-91 Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
by Wong, Nancy & Rindfleisch, Aric & Burroughs, James E
- 92-104 The Effects of Time Constraints on Consumers' Judgments of Prices and Products
by Suri, Rajneesh & Monroe, Kent B
- 105-114 The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
by Gurhan-Canli, Zeynep
- 115-124 The Formation of Market-Level Expectations and Its Covariates
by Anderson, Eugene W & Salisbury, Linda Court
- 125-137 The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
by Folkes, Valerie S & Patrick, Vanessa M
- 138-149 A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
by Janiszewski, Chris & Noel, Hayden & Sawyer, Alan G
March 2003, Volume 29, Issue 4
- 463-473 The Devaluation Effect: Activating a Need Devalues Unrelated Objects
by Brendl, C Miguel & Markman, Arthur B & Messner, Claude
- 474-491 Consumer Perceptions of Price (Un)Fairness
by Bolton, Lisa E & Warlop, Luk & Alba, Joseph W
- 492-506 Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices
by Hamilton, Rebecca W
- 507-516 The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects
by Novemsky, Nathan & Ratner, Rebecca K
- 517-530 Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind
by Zhou, Rongrong & Soman, Dilip
- 531-538 Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available
by Mantel, Susan Powell & Kellaris, James J
- 539-550 Locus of Equity and Brand Extension
by van Osselaer, Stijn M J & Alba, Joseph W
- 551-565 Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
by Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J
- 566-578 Sympathy and Empathy: Emotional Responses to Advertising Dramas
by Escalas, Jennifer Edson & Stern, Barbara B
- 579-587 Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
by McQuarrie, Edward F & Mick, David Glen
- 588-594 Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures
by Schwarz, Norbert
- 595-600 Brand Synthesis: The Multidimensionality of Brand Knowledge
by Keller, Kevin Lane
December 2002, Volume 29, Issue 3
- 293-305 Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
by Drolet, Aimee
- 306-318 Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
by Russell, Cristel Antonia
- 319-334 Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
by Nowlis, Stephen M & Kahn, Barbara E & Dhar, Ravi
- 335-347 Effect of Face Value on Product Valuation in Foreign Currencies
by Raghubir, Priya & Srivastava, Joydeep
- 348-370 Materialism and Well-Being: A Conflicting Values Perspective
by Burroughs, James E & Rindfleisch, Aric
- 371-382 The Influence of Level of Processing on Advertising Repetition Effects
by Nordhielm, Christie L
- 383-399 The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers
by Kates, Steven M
- 400-415 The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
by Briley, Donnel A & Wyer, Robert S, Jr
- 416-426 Prior Knowledge and Complacency in New Product Learning
by Wood, Stacy L & Lynch, John G, Jr
- 427-440 The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion."
by Murray, Jeff B
- 441-447 Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing
by Cross, Gary
- 448-454 Product Experience Is Seductive
by Hoch, Stephen J
September 2002, Volume 29, Issue 2
- 159-167 The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement
by Dholakia, Utpal M & Morwitz, Vicki G
- 168-187 The Propositon-Probability Model of Argument Structure and Message Acceptance
by Areni, Charles S
- 188-198 Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
by Morrin, Maureen, et al
- 199-217 Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
by Kivetz, Ran & Simonson, Itamar
- 218-234 A Role for Poetry in Consumer Research
by Sherry, John F, Jr & Schouten, John W
- 235-245 When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices
by Mandel, Naomi & Johnson, Eric J
- 246-257 The Impact of Private versus Public Consumption on Variety-Seeking Behavior
by Ratner, Rebecca K & Kahn, Barbara E
- 258-269 Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
by Brumbaugh, Anne M
- 270-279 How Prevalent Is the Negativity Effect in Consumer Environments?
by Ahluwalia, Rohini
- 280-285 Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
by Bargh, John A
- 286-292 Toward a Personology of the Customer
by Baumgartner, Hans
June 2002, Volume 29, Issue 1
- 5-19 An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
by Pechmann, Cornelia & Knight, Susan J
- 20-38 Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man
by Kozinets, Robert V
- 39-56 Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
by Sengupta, Jaideep & Johar, Gita Venkataramani
- 70-90 Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
by Holt, Douglas B
- 91-100 A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments
by DeSarbo, Wayne S, et al
- 101-115 Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments
by Schlosser, Ann E & Shavitt, Sharon
- 116-128 Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability
by Inman, J Jeffrey & Zeelenberg, Marcel
- 129-141 "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults
by Zhang, Shi & Sood, Sanjay
- 146-151 The Ego Factor in Tourism
by MacCannell, Dean
March 2002, Volume 28, Issue 4
- 515-532 Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework
by Allen, Douglas E
- 533-549 We're at As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
by Menon, Geeta & Block, Lauren G & Ramanathan, Suresh
- 550-571 Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture
by Thompson, Craig J & Troester, Maura
- 572-588 Automatic Construction and Use of Contextual Information for Product and Price Evaluations
by Adaval, Rashmi & Monroe, Kent B
- 589-602 Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
by Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R
- 603-617 Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
by Shapiro, Stewart & Spence, Mark T
- 618-635 Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
by Meyvis, Tom & Janiszewski, Chris
- 636-649 Can Mixed Emotions Peacefully Coexist?
by Williams, Patti & Aaker, Jennifer L
- 650-658 Counterfactual Thinking and Advertising Responses
by Krishnamurthy, Parthasarathy & Sivaraman, Anuradha
December 2001, Volume 28, Issue 3
- 339-354 Reference Price and Price Perceptions: A Comparison of Alternative Models
by Niedrich, Ronald W & Sharma, Subhash & Wedell, Douglas H
- 355-368 Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product
by Raghunathan, Rajagopal & Irwin, Julie R
- 369-398 Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo
by Penaloza, Lisa
- 399-417 Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
by Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki
- 418-438 Recommendation or Evaluation? Task Sensitivity in Information
by Gershoff, Andrew D & Broniarczyk, Susan M & West, Patricia M
- 439-449 The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
by Campbell, Margaret C & Goodstein, Ronald C
- 450-461 On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
by Peterson, Robert A
- 462-472 The Effect of Novel Attributes on Product Evaluation
by Mukherjee, Ashesh & Hoyer, Wayne D
- 473-481 Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
by Dahl, Darren W & Manchanda, Rajesh V & Argo, Jennifer J
- 482-493 Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context
by Tavassoli, Nader T & Han, Jin K
- 494-498 The Perils of N = 1
by Wells, William D
- 499-505 The Creative Destruction of Decision Research
by Loewenstein, George
- 506-511 What If Consumer Experiments Impact Variances as Well as Means? Response Variability as a Behavioral Phenomenon
by Louviere, Jordan J
September 2001, Volume 28, Issue 2
- 189-201 Emotional Contagion Effects on Product Attitudes
by Howard, Daniel J & Gengler, Charles
- 202-223 Two Ways of Learning Brand Associations
by van Osselaer, Stijn M J & Janiszewski, Chris
- 224-238 Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
by Fitzsimons, Gavan J & Shiv, Baba
- 239-256 Gift Giving in Hong Kong and the Continuum of Social Ties
by Joy, Annamma
- 257-272 The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
by Roehm, Michelle L & Sternthal, Brian
- 273-283 Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments
by Arora, Neeraj & Huber, Joel
- 284-295 Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach
by Luna, David & Peracchio, Laura A
- 296-307 A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior
by Srivastava, Joydeep & Lurie, Nicholas
- 331-336 Digitizing Consumer Research
by Johnson, Eric J
June 2001, Volume 28, Issue 1
- 1-17 Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information
by Adaval, Rashmi
- 18-32 Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
by Janiszewski, Chris & Meyvis, Tom
- 33-49 "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
by Aaker, Jennifer L & Lee, Angela Y
- 50-66 Consumer's Need for Uniqueness: Scale Development and Validation
by Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L
- 89-104 Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience
by Muthukrishnan, A V & Kardes, Frank R
- 105-120 The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking
by Inman, J Jeffrey
- 121-134 Consumer Self-Confidence: Refinements in Conceptualization and Measurement
by Bearden, William O & Hardesty, David M & Rose, Randall L
- 135-148 The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
by Swait, Joffre & Adamowicz, Wiktor
- 149-158 The Desperate Need for Replications
by Hunter, John E
- 159-166 Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling
by MacKenzie, Scott B
March 2001, Volume 27, Issue 4
- 397-411 The Economics of Consumer Knowledge
by Ratchford, Brian T
- 412-432 Brand Community
by Muniz, Albert M, Jr & O'Guinn, Thomas C
- 433-446 Trade-Ins, Mental Accounting, and Product Replacement Decisions
by Okada, Erica Mina
- 447-459 Avoiding Future Regret in Purchase-Timing Decisions
by Cooke, Alan D J & Meyvis, Tom & Schwartz, Alan
- 460-474 Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments
by Soman, Dilip
- 475-488 The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning
by Chernev, Alexander
- 489-498 "What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products
by Moreau, C Page & Markman, Arthur B & Lehmann, Donald R
- 499-504 Consumer Research for Consumers
by Bazerman, Max H
- 505-511 Literally Literacy
by Wallendorf, Melanie
December 2000, Volume 27, Issue 3
- 279-290 Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
by Ariely, Dan & Levav, Jonathan
- 291-308 Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
by Heath, Timothy B, et al
- 309-323 Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
by Desai, Kalpesh Kaushik & Hoyer, Wayne D
- 324-344 Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research
by Hutchinson, J Wesley & Kamakura, Wagner A & Lynch, John G, Jr
- 345-359 Mood-Driven Distortion of Product Information
by Meloy, Margaret G
- 360-370 Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers
by Carmon, Ziv & Ariely, Dan
- 371-381 The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective
by Ahluwalia, Rohini & Gurhan-Canli, Zeynep
- 382-387 Attributional Thoughts about Consumer Behavior
by Weiner, Bernard
- 388-396 On the Concept of Intentional Social Action in Consumer Behavior
by Bagozzi, Richard P
September 2000, Volume 27, Issue 2
- 123-156 Knowledge Calibration: What Consumers Know and What They Think They Know
by Alba, Joseph W & Hutchinson, J Wesley
- 157-178 Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making
by Briley, Donnel A & Morris, Michael W & Simonson, Itamar
- 179-201 Older Consumers' Disposition of Special Possessions
by Price, Linda L & Arnould, Eric J & Curasi, Carolyn Folkman
- 202-216 The Impact of Anticipating Satisfaction on Consumer Choice
by Shiv, Baba & Huber, Joel
- 217-232 Examination of Psychological Processes Underlying Resistance to Persuasion
by Ahluwalia, Rohini
- 233-248 Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
by Ariely, Dan
- 249-266 Consumer Response to Stockouts
by Fitzsimons, Gavan J
- 267-272 The Costs and Benefits of Consuming
by Csikszentmihalyi, Mihaly
- 273-278 Place, Technology, and Representation
by Sherry, John F, Jr
June 2000, Volume 27, Issue 1
- 1-1 In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000
by Monroe, Kent B
- 1-16 Consumer Learning and Brand Equity
by van Osselaer, Stijn M J & Alba, Joseph W
- 17-30 Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis
by Grayson, Kent & Shulman, David
- 31-48 Children, Advertising, and Product Experiences: A Multimethod Inquiry
by Moore, Elizabeth S & Lutz, Richard J
- 49-68 The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
by Simonson, Itamar & Nowlis, Stephen M
- 69-83 Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
by Campbell, Margaret C & Kirmani, Amna
- 84-95 Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving
by Wooten, David B
- 96-108 Determinants of Country-of-Origin Evaluations
by Gurhan-Canli, Zeynep & Maheswaran, Durairaj
- 109-114 Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language
by McGuire, William J
- 115-122 Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet
by Dickson, Peter R
March 2000, Volume 26, Issue 4
- 307-322 The Use of Concurrent Disclosures to Correct Invalid Inferences
by Johar, Gita Venkataramani & Simmons, Carolyn J
- 323-339 Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
by Moon, Youngme
- 340-357 Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
by Aaker, Jennifer L
- 358-371 Motivated Reasoning: A Depth-of-Processing Perspective
by Jain, Shailendra Pratap & Maheswaran, Durairaj
- 372-385 Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
by Brown, Christina L & Carpenter, Gregory S
- 386-400 The Influence of Positive Mood on Brand Extension Evaluations
by Barone, Michael J & Miniard, Paul W & Romeo, Jean B
- 401-417 Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
by Tsiros, Michael & Mittal, Vikas
- 418-422 The Moral Complexion of Consumption
by Borgmann, Albert
- 423-428 Consumer Researchers: Take a Hike!
by Zaltman, Gerald
December 1999, Volume 26, Issue 3
- 183-213 Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research
by John, Deborah Roedder
- 214-241 Trying to Be Cosmopolitan
by Thompson, Craig J & Tambyah, Siok Kuan
- 242-259 Avoidance or Vigilance? The Psychology of False-Positive Test Results
by Luce, Mary Frances & Kahn, Barbara E
- 260-277 The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
by Ritson, Mark & Elliott, Richard
- 278-292 Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
by Shiv, Baba & Fedorikhin, Alexander
- 293-306 Comparison Effects on Preference Construction
by Dhar, Ravi & Nowlis, Stephen M & Sherman, Steven J
September 1999, Volume 26, Issue 2
- 99-114 The Effect of Discount Frequency and Depth on Consumer Price Judgments
by Alba, Joseph W, et al
- 115-127 The Effects of Positive Mood on Memory
by Lee, Angela Y & Sternthal, Brian
- 128-143 The Role of Internal Reference Points in the Category Purchase Decision
by Bell, David R & Bucklin, Randolph E
- 144-155 Popular Appeal versus Expert Judgments of Motion Pictures
by Holbrook, Morris B
- 156-169 Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor
by Lee, Yih Hwai & Mason, Charlotte
June 1999, Volume 26, Issue 1