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A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

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  • DeSarbo, Wayne S, et al

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  • DeSarbo, Wayne S, et al, 2002. "A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 91-100, June.
    • Handle: RePEc:oup:jconrs:v:29:y:2002:i:1:p:91-100
    DOI: 10.1086/339923
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    Cited by:

    1. Muhammad Rifki Shihab & Audry Pragita Putri, 2019. "Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy," Electronic Commerce Research, Springer, vol. 19(1), pages 159-187, March.
    2. Faure, Corinne & Natter, Martin, 2010. "New metrics for evaluating preference maps," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 261-270.
    3. T Drezner & Z Drezner, 2008. "Lost demand in a competitive environment," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(3), pages 362-371, March.
    4. Olga M. Khessina & Samira Reis, 2016. "The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–2003," Organization Science, INFORMS, vol. 27(2), pages 411-427, April.
    5. Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon, 2022. "The Impact of Power Distance Belief on Consumers' Brand Preferences," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 804-823.
    6. Jang, Seongsoo & Chung, Jaihak, 2021. "What drives add-on sales in mobile games? The role of inter-price relationship and product popularity," Journal of Business Research, Elsevier, vol. 124(C), pages 59-68.
    7. Monteiro, Carlos M.F. & Dibb, Sally & Almeida, Luis Tadeu, 2010. "Revealing doctors' prescribing choice dimensions with multivariate tools: A perceptual mapping approach," European Journal of Operational Research, Elsevier, vol. 201(3), pages 909-920, March.
    8. Mario Farsky & Oliver Schnittka & Henrik Sattler & Björn Höfer & Carina Lorth, 2017. "Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity," Marketing Letters, Springer, vol. 28(2), pages 231-240, June.
    9. Frank Busing & Mark Rooij, 2009. "Unfolding Incomplete Data: Guidelines for Unfolding Row-Conditional Rank Order Data with Random Missings," Journal of Classification, Springer;The Classification Society, vol. 26(3), pages 329-360, December.
    10. Polak, Marike & Heiser, Willem J. & de Rooij, Mark, 2009. "Two types of single-peaked data: Correspondence analysis as an alternative to principal component analysis," Computational Statistics & Data Analysis, Elsevier, vol. 53(8), pages 3117-3128, June.

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