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Content
September 2013, Volume 1, Issue 2
- 136-143 Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort
by Chapman, Andressa
- 144-151 Implementing a social media policy in a traditional media company: Case study of TC Transcontinental
by Denault, Jean-Francois & Jodoin, Hervé
- 152-156 Long live the relationship
by Greene, Shelley W.
- 157-171 Cut through the fog: How to act on website data
by Alpert, Brian
- 172-181 Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)
by Goodenough, Ryan
- 182-191 Corporate blogging and virtual communities
by Jobling, Bradley
- 192-200 Integrating social media with mobile, online and other marketing channels
by Pearson, Andrew
- 201-215 Web 2.0 marketing: The need for a new research agenda for social marketing
by Dooley, Jennifer & Jones, Sandra C. & Iverson, Don
May 2013, Volume 1, Issue 1
- 4-5 Editorial
by Moody, Daryn
- 6-16 The social enterprise: Building a digitally driven business to gain competitive advantage
by Weber, Larry
- 17-23 How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT
by Tucker, Tess
- 24-31 RNIB’s Talking Books engagement campaign: A case study
by Mccartney, Paul & Pierre, Karen
- 32-38 Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)
by Lorenzon, Kristian
- 39-55 Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact
by Quist, Dela
- 56-67 Social media: Listening to act, listening to learn
by Pingitore, Gina & Detgen, Jeremy
- 68-73 Social media and collaboration: A board’s eye view
by Nicolaus, Madlen & Bayler, Michael
- 74-81 Mass communication on social media: Strategy for scaling up personal conversations
by Porat, Agmon David
- 82-91 EU privacy and electronic communications regulations
by Kolah, Ardi
- 92-108 Defining social media ‘marketing multipliers’
by Schultz, Don E. & Block, Martin P.